Fashion & Graphic Design
Fashion is a prominent visual art industry that emanates from an aesthetically articulated visual message that demands persistent leading edge creativity. Graphic designers have been involved with various aspects of the fashion industry since the early twentieth century. Not only they have developed fashion advertising , catalogs, and other graphic artwork that may eventually had made their ways onto fashion, but also created illustration that have been used by various fashion houses as their main source of creativity. Graphic designers of fashion have represented the core values of their brand while pushing boundaries and expectations.
Fashion illustrators, in general, work very closely with fashion designers and art directors to create artistic visual images, which are basically sophisticated, and elegant drawings aimed to represent a particular clothing line. A fashion illustrator is technically a graphic designer who creates integrated in print ads, television commercials, and online advertisements. They have to create designs for garments, shoes, fashion accessories, and other apparels, and to actualize the vision of the fashion designers by illustrating the actual design plan. They have to create sketch drawings and layouts that will be used in catalogs, magazines, brochures, flyers, commercials and other advertising media, which communicate fashion ideas. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions.