The word ”’Graphics”’ is rooted in the ancient Greek word of Graphikos or ???????? which means: able to draw or paint. It is equivalent to gráph(ein) implying to draw or to write. Today Graphic Design may be defined as the art of creating visual statements by artistic compositions of images and/or writings. To do this, a Graphic Designer uses various elements that are related to creation of signs , charts , logos , graphs , drawings, line art, symbols , geometric designs, photographic collages and so on in an artistic paradigm.
Graphic design is perhaps the most potent manifestation of human culture. It exhibits cultural aspirations, historical memories of struggles and triumphs , spiritual beliefs, socio-economical modes of life, moral and ethical judgments and so on and so forth. In no other phenomena but the Graphic Design the truth of Marshall McLuhan statement in his , Understanding Media , is so evident that:
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology
Graphic Design changed the world
This implies that independent of its content or visible messages, a visual design has its own intrinsic impacts on viewers’ perceptions, which stems from the interrelationships among the socio-cultural factors, which create a unique message unrelated to its content. In fact, the visual design recreate its content, and by virtue of determining the overall form of a written message it determines the ways in which that message will be perceived and thus would have far-reaching sociological, aesthetic, and philosophical consequences, to the point of actually altering the ways in which we experience the world. It is interesting to note that McLuhan co-authored a book, ‘The Medium is the Massage’ by Quentin Fiore, a graphic designer that gave the book a pertinent graphic treatment, combining modernist typography with collage and various images. The authors tried to show that how the medium is reshaping and restructuring patterns of social interdependence and every aspect of man’s personal life. In particular how the medium forces people to reconsider and reevaluate practically every thought and every institution they formerly took for granted. Thus, graphic design changes the world and, of course, a changing world alters the graphic design — both the message and the interpretation of that message. This is why the graphic design needs to be analyzed in the wider context of the social relationships.