Joseph Binder (1898-1972) is widely regarded as one of the “Most Influential Modern Graphic Designers”. Joseph Binder was born in Vienna. As a young man he apprenticed to become a lithographer and when he was twenty four entered at the Vienna School of Arts and Crafts. His artistic talent, and his mastery of lithography helped him to win many awards during his student years. In particular, he won a competition for poster designs for the American Red Cross, which paved the way for his employment at that institution when he immigrated to the US in 1936.
In 1924 he founded, Vienna Graphics. Inspired by Cubist and DeStijl movements, he designed elegant compositions and geometric patterns which helped to build up his reputation as an innovative advertising and graphic designer. Binder reduced the subjects of his design into their simple of geometric forms, using color contrasts to stress their features. Joseph Binder believed in psychological impact of colors.
In 1927, Binder and a number of other graphic designers founded Design Austria, the national Austrian designers association. Over the1933-35 he became a visiting lecturer both at the Chicago Art Institute and the Minneapolis School of Art. His clear, reductive compositional style gave rise to his international status and his posters were exhibited in New York and Tokyo. He won first prizes in competitions organized by the Art Directors Club New York and the Museum of Modern Art. When he immigrated into the US, his clients included American Railroads, American Airlines, A&P Iced Coffee, Fortune and Graphics. He was appointed as the art director and designer of the U.S. Navy in 1948.
Binder eventually abandoned commercial art and forayed into the artistic venture with abstract, non-representational work. Starting in 1960, Binder devoted himself to painting, and exhibited in the Museum of Modern Art, and in his home country in Vienna’s Museum of Applied Art. Joseph Binder died in 1972.